More than half (57%) of investors think that ESG investing can be a way to make positive change in the world, but only 24% can correctly define what ESG investing means, according to a survey by the Finra Investor Education Foundation and the National Opinion Research Center at the University of Chicago (NORC).
In contrast, 37% agree or strongly agree that a company’s role should be to ”maximize earnings and not pursue social or environmental goals,” according to the survey of 1,228 retail investors.